The home for my madness and my musings
Anyone who works in the design profession in any capacity is well aware of the current ‘trend’ circulating, called ‘Flat UI.’ I submit that it’s not a trend, but a philosophy. An approach to delivering information in a way that’s free of distraction and focused on delivering content in a simple, digestible way.
I wanted to speak a little bit about prototyping website comps. This is a part of the process that I work in almost daily, and with the demands of that stage, sharp tools are really necessary to ensure that your client gets the best understanding of the direction the final product is headed.