Design is everything.
Design is the lens in which we find opportunity and unlock potential. It’s a strategic partnership and a thoughtful journey so much more than an execution of visual elements or material objects.
Design means a chance to get to understand something from its core and surface its authenticity. It means connecting to people and thoughtfully finding the answers together.
I think on the mission statement from LIFE magazine as a perfect definition for what design means: “To see the world, things dangerous to come to, to see behind walls, to draw closer, to find each other and to feel. That is the purpose of life.”